Small Business Marketing Unmasked

Sara
Marketing is probably the most critical function of any business. Every business is a marketing business, because if sales are not being made, the business is not going to last very long. Let’s consider the important elements of marketing in a small business. Having a marketing plan Your marketing plan is a core component of your overall business plan. It should include the following: Your target customer: Identifying your target customer allows you to focus your marketing efforts and not rely on a scattergun approach.

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5 Tips for Starting a Business

Sara
There are a number of factors to consider when you are starting a business. Here are some tips to help you start a business that has a good chance of success. 1. What is your point of difference? I have made this the first point because I consider it to be one of the most important. Many people start a business because they think they can do it better than the company they work for. Others have an idea and want to try it out.

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