Marketing is probably the most critical function of any business. Every business is a marketing business, because if sales are not being made, the business is not going to last very long. Let’s consider the important elements of marketing in a small business. Having a marketing plan Your marketing plan is a core component of your overall business plan. It should include the following: Your target customer: Identifying your target customer allows you to focus your marketing efforts and not rely on a scattergun approach.

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